SICER 2009
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Tuesday, June 16
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10 -
11 am |
Round table "THE CIDER APPLE, QUALITY OF THE RAW MATERIAL". |
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• Apple plantations: regular harvests, optimum varieties, etc. |
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• Regulation of harvests, “how this issue is approached in producer countries”. |
11 am |
Fair opens to journalists and proffesionals invited. |
11.30 am |
Official inauguration by the Advisor of Rural Means and Fishes of the Principality of Asturias, Ilmo. Sr. D. Manuel Aurelio Martín González ,the Mayoress of Gijón, Exma. Sra. Dª Paz Felgueroso and the President of the Principality of Asturias, Excmo.Sr.D.Vicente Alberto Álvarez Areces. |
3 pm |
Fair closes. Complementary menu options with cider bars associated with the event. |
5 pm |
Round table: "CIDER, THE COMMUNICATION CHALLENGE”. |
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• Positioning of cider. |
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• Target market. |
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• Value perception of cider on the market. |
6 pm |
Fair opens to the general public. |
7.30 pm |
Commented tastings: “CIDERS OF SPAIN: QUALITY AS A HALLMARK. * |
9.30 pm |
End of the first session. |
10 pm |
Welcome Dinner. Invitation of Gijón Town Council to all participants. |
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Wednesday, June 17
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10 -
11.30 am
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Round table: “CIDER, BEER AND WINE; A COMPETITIVE TRIO”. |
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• Cider and other complementary drinks. |
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• Analysis of consumption, promotion and marketing of cider with respect to other products. |
11 am |
Fair opens to journalists and proffesionals invited. |
3 pm |
Fair closes. Complementary menu options with cider bars associated with the event. |
6 pm |
Fair opens to the general public. |
6 pm |
Commented tastings: “TOP SICER 09”. * |
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• Tasting of a selection of ciders at the Fair, carried out by a panel of national and international critics. |
9.30 pm |
End of the second session. |
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• Closing Ceremony. |
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* Limited capacity for the tastings. Prior booking essential, Tuesday June 9 and Wednesday June 10 (from 9am to 1pm) on Tel: + 34 985 990 779. |
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ROUND TABLES & TASTINGS |
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TUESDAY 16 JUNE |
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10.00-11.00 |
ROUND TABLE: THE CIDER APPLE, quality of the raw material |
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• Juan José Mangas Alonso (Head of Research Dept., SERIDA) |
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• Jorge García Alvarez. Agronomist Engineer & Manager of Aacomasi (Cider apple tree cooperative of Asturias) |
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• Domingo Arina (Wine expert, Guipúzcoa) |
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• Jean Francois Demers (Canada) |
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17.00 |
ROUND TABLE: CIDER, THE CHALLENGE OF COMMUNICATION |
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• Celestino Cortina. (Wine expert & Cortina Cider Coro.) |
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• Carlos Delgado (Commisioner of SICER) |
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• Guy Thornton (Germany) & Adrian Tierney-Jones (United Kingdom) |
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• Dr. Hermann Becker (Buyer, Germany) |
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19.30 |
COMMENTED TASTINGS: CIDERS OF SPAIN: QUALITY AS A HALLMARK |
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• Ceferino Cimadevilla (President of the Association of Sommeliers of Asturias & Vice-President of the National Association of Sommeliers) |
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• Domingo Arina (Wine expert, Guipúzcoa) |
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WEDNESDAY 17 JUNE |
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10:00-11:00 |
ROUND TABLE: CIDER, BEER AND WINE: A COMPETITIVE TRIO |
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• Victor Escalada Llera. (President of the Regulatory Council of the PDO Cider of Asturias. Manager of Asturvisa, marketing several brands of Cider, Beer & Wine) |
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• Carlos Maribona (Food critic of ABC) |
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• Pedro Morán (Casa Gerardo & National Gastronomy Prizewinner 2006) |
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• Eric Skovenborg (Danish journalist and doctor) |
18:00 |
COMMENTED TASTINGS “TOP SICER” |
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• Thomas Vaterlaus |
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